Big changes are coming to Google. To make sure your practice is ready, your website must be secure, mobile-friendly, and ADA friendly.
Google and smart devices rule the digital world. Together, they’ve issued what might feel like an ultimatum. “Adapt with a mobile website, or your practice could disappear from search engines.”
This ultimatum first rose to prominence in 2015, when a Google algorithm change dubbed “Mobilegeddon" threatened to end the website as we knew it. The change rewards better Google rankings to websites designed for use on smartphones and tablets and punishes sites that are not "mobile-friendly" with lower search rankings. Why did they make the change?
- Mobile searches now outnumber desktop searches
- 68% of American adults own smartphones
- 1 in 5 American adults have NO other access to high-speed internet at home
- Mobile usage accounts for over 60% of all time spent consuming digital media
- 62% of smartphone owners have used their phone to look up information about a health condition.
The old way of adapting to the change was with a traditional mobile website – an additional copy built for phones. When a patient tries to access one of these sites from their phone or tablet, they’re re-directed to the mobile version. The technology is several years old, but still works… to a degree.
Responsive websites are a stronger option because they are natively coded for use on smart devices. They identify what sort of device is trying to access them, and adjust themselves automatically. It doesn’t matter whether the device is a tablet, a smartphone, a desktop, or a laptop, a responsive website will conform to fit perfectly, like water in a glass.
Google ranks responsive sites higher than other sites, and they’re very up-front as to why they do so.
- Traditional mobile sites require 2 URLs, and responsive sites only require 1. Having a single URL makes it easier for patients to interact with, share, and link to your content.
- Mobile sites require a redirection. This means longer loading times (almost twice as long), which ultimately makes for a worse experience. Responsive design does not require redirection, which makes them faster.
- One URL is easier for Google to handle. With responsive design, each page only needs to be crawled once, which means Google can index your content more efficiently, and keep your information fresh.
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Officite has spent 14 years engineering beyond-the-website solutions that generate success for medical practices. Our dedicated Web Presence Advisors are personally devoted to your practice, and ready for unlimited support with the most innovative, intuitive, and elegantly simple solutions on the market. Visit us online. We’ll be happy to show you a new level of Web.