The average dental practice is taking 98.4% more credit card payments today than they did ten years ago, making it more important than ever to know what you are really paying to accept credit cards. Recouping those processing costs through a surcharge to your patients is now legal in all but two states, but is it a good idea for your practice? We’ll cover the requirements, as well as the pros and cons of surcharging, to help you determine what is in the best interest of you, your practice, and your patients.
1. Learn how to understand your credit card processing costs and what you should really be paying. 2. Delve into the numbers – how much does it cost you to acquire a new patient, and what is the resulting return. 3. Explore credit card surcharging and why it may not be the best processing option for a dental practice.
Phil Nieto is the President of RJ Card Processing d/b/a Best Card. After leaving behind the legal world, Phil has enjoyed the positivity of working directly with dentists to help them understand the confusing credit card processing industry and save more of their hard-earned money with Best Card. In his free time, he is an avid hiker, constant reader and enjoys sharing those passions with his wife and young son.