An Integrated Brand Sponsorship (IBS) represents the highest and most comprehensive level of engagement that the New Jersey Dental Association (NJDA) can offer leading companies within the dental industry. This premier partnership model is designed to align a sponsor’s brand, products, or services with NJDA’s mission and programming in a meaningful, strategic, and mutually beneficial way.
Through an IBS, the NJDA collaborates closely with the sponsor to conceptualize, develop, and execute a fully integrated resource or educational program that addresses a current need, challenge, or opportunity within the dental community. This initiative can include but is not limited to custom continuing education courses, digital learning modules, toolkits, professional development content, or clinical resources tailored to NJDA members and dental professionals across the state.
Sponsors benefit from broad and sustained visibility by delivering their messaging across all NJDA media platforms, including:
- Print and digital publications
- Email marketing and newsletters
- Webinars and live events
- Social media campaigns
- Promotion at NJDA conferences and meetings
An IBS goes beyond traditional sponsorship models by positioning the partner as a thought leader and valuable contributor to the advancement of the profession. The program allows sponsors to target specific dental audiences, build trust and relevance with practitioners, and establish long-term brand affinity within the NJDA community.
Due to the creative scope and strategic impact of an Integrated Brand Sponsorship, this level of collaboration requires:
- A dedicated support team to collaborate on project development and execution.
- A clear messaging strategy that aligns with both NJDA's mission and the sponsor's goals.
- A financial investment reflective of the scale, customization, and high-impact nature of the initiative.
Ultimately, an Integrated Brand Sponsorship enables a company to engage with NJDA members in a meaningful, sustained, and results-driven way, strengthening its influence and visibility across the dental industry in New Jersey.
If you are interested or have any questions please contact Brianna Oddo at
boddo@njda.org
2025 NJDA Integrated Brand Sponsors
